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28
February 2012

Let me dream!

This is the evocative claim of the new advertising campaign launched by SuperEnalotto to get everyone in Italy singing. The campaign presents Italians singing about their dreams to the music of Cutugno and Minellono's classic hit ¿L'Italiano', while clutching a SuperEnalotto play slip in their hands. The protagonists in the commercial are ordinary people who sing about everyday desires that viewers find it easy to identify with.
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30
November 2011

"Le Nuove Guglie della Grande Milano" prize awarded to Sisal

Against the prestigious backdrop of the Teatro alla Scala, Sisal CEO Emilio Petrone was presented with the "Le Nuove Guglie della Grande Milano" prize, awarded to Sisal as a leading brand in Italy for 65 years and a symbol of entertainment for entire generations.
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