Speaking to SBC, Marco Caccavale, outlines the Italian suitor’s bid against high-profile competitors. Having won back-to-back tenders to operate Turkey and Morroco’s national lotteries, Caccavale underlines Sisal’s credentials as the most capable steward to match the National Lottery’s new generational challenges.

Many were surprised at the recent news the Italian lottery operator was joining the race for the UK’s National Lottery. But its bid has been some time in the making.

With Italian operator Sisal scoring a hattrick of accolades at the EGR Italy awards last year and catapulting up the EGR Power 50 rankings to 26th place, online managing director Marco Tiso talks about the firm’s success in lottery and its plans for international expansion.

SisalPay attended SMAU this year to present two important novelties: two new products that embody the innovation the brand wants to bring to new business areas. It springs from a new, strategic approach based on open innovation, in which SisalPay is investing heavily, leveraging its new digital skills and payments world expertise.