Points of sale

Points of sale

The Group operates through a distribution network consisting of over 39.000 retail points, split into two brick-and-mortar channels: Branded and Affiliated. The Sisal network offers the Group’s full range of gaming products.


 






 
 

Affiliated channel

The Affiliated channel consists of a network of over 38 thousand third-party retailers, through which the Group distributes its offering of gaming products. The channel consists of retail points like cafes, tobacco sellers, and newsstands, offering the extensive local coverage that enables the Group to reach a broad base of consumers.



The Branded channel consists of 1.696 points of sale identified by the Group’s proprietary brands:

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Sustainability

The Responsible Gaming Programme

The programme was introduced with the aim of building a shared model of safe and responsible gaming that focuses on the prevention of gambling problems.
Sustainability

Play Safe

The fight against illegal gambling is an essential commitment in our sustainability strategy. We work alongside the trade associations and local authorities for the promotion of safe gaming.
Offering

Our Offering

Sisal was the first Italian company to operate in the gambling sector as a state concessionaire and is now present in Italy in lotteries, retail gaming and online games.