Affiliated channel
The italian Affiliated channel consists of a network of over 36 thousand third-party retailers, through which Sisal distributes its offering of gaming products. The channel consists of retail points like cafes, tobacco sellers, and newsstands, offering the extensive local coverage that enables Sisal to reach a broad base of consumers.
The Branded channel instead, consists of more than 1.500 points of sale identified by Sisal's proprietary brands:
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Sisal Wincity
Sisal Wincity is the top of the range of Sisal retail outlets, with the widest range of products, the best technologies, a rich program of entertainment events, high-level catering and modern lounge bars where you can enjoy cocktails and drinks.
Sisal Store
Sisal Stores are gaming rooms with a strong digital component, with a fresh and innovative look. The customer is at the center of the gaming experience, in an environment that allows him to independently manage his bet thanks to digital tools in an increasingly hybrid between physical and digital perspective. In the Sisal Store it is possible to watch live TV, streaming and the main sporting events with live predictions and the best market odds on football, basketball, tennis, Formula 1 and many other sports. There is also a wide range of games with slot machines, video lotteries, video poker and the most famous lotteries (SuperEnalotto, Eurojackpot,…).