The Branded channel consists of 2.750 points of sale identified by the Group’s proprietary brands:
Wincity is a modern and fully equiped place to spend your leisure time. With its comfortable atmosphere, it provides a new way to enjoy entertainment in Italy. Launched in 2010, the brand represents the top-of-the-range in the Sisal retail network. Wincity is the place where consumers can interact with the most innovative products on the market while enjoying the excellence of Italian cuisine.
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Matchpoint is the place where skilled players will find all data, news, and tools to place bets. An informal space where people can spend their free time. Matchpoint shop offers the full range of Sisal product portfolio constantly updated in a high technological environment and with a special focus on customer assistance.
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Smartpoint offers customers a distinctive experience, guided by technology and managed by highly professional staff. Launched in 2014, Smartpoint is Sisal’s latest retail novelty. A smart and informal setting where customers can choose between lottery products and top amusement machines.
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The Affiliated channel consists of a network of over 39 thousand third-party retailers, through which the Group distributes its offering of gaming products. The channel consists of retail points like cafes, tobacco sellers, and newsstands, offering the extensive local coverage that enables the Group to reach a broad base of consumers.