Points of sale
Sisal operates through a distribution network consisting of 35.000 retail points. In Italy the network is split into two brick-and-mortar channels: Branded and Affiliated. The Sisal network offers the full range of gaming products.
Affiliated channel
The italian Affiliated channel consists of a network of over 33 thousand third-party retailers, through which Sisal distributes its offering of gaming products. The channel consists of retail points like cafes, tobacco sellers, and newsstands, offering the extensive local coverage that enables Sisal to reach a broad base of consumers.
The Branded channel instead, consists of 1.698 points of sale identified by Sisal's proprietary brands:
Sisal Wincity
Sisal Wincity is the top of the range of Sisal retail outlets, with the widest range of products, the best technologies, a rich program of entertainment events, high-level catering and modern lounge bars where you can enjoy cocktails and drinks.
Sisal Matchpoint
Matchpoint is the place where skilled players will find all data, news, and tools to place bets. An informal space where people can spend their free time.
Matchpoint shop offers the full range of Sisal product portfolio constantly updated in a high technological environment and with a special focus on customer assistance.
