Responsible Gaming
A key element of our sustainability strategy is the promotion of a culture of gaming as entertainment, free from excess.
In this context, our Responsible Gaming program includes a plan of concrete actions to protect players—especially the most vulnerable—by preventing problematic gambling behaviors and providing assistance to those in difficulty.
We are fully aware of the risks associated with gambling, and together we aim to promote a sustainable approach based on the proactive involvement of the entire company in spreading a model of safe play. Starting from our responsibilities, we seek to raise awareness among players through activities of information, education, prevention, and support across both online and retail channels.
Our Responsible Gaming Strategy
At Sisal, promoting Responsible Gaming means protecting players—particularly the most vulnerable—by adhering to the highest international standards and the following guiding principles: care, respect, listening, and consumer protection.
It also means engaging our entire organization and our stakeholders in a safe and informed gaming model that prioritizes fun and security.
Responsible Together
"Responsible Together" summarizes our approach to Responsible Gaming. It is integrated into all business areas and channels and brought to life through the active involvement of all key stakeholders—from employees and retailers to players and research institutions—in line with the main international standards in the industry.
Together, we want to build a more responsible future
This is the guiding compass of our sustainability journey and our strategy to be a leader in Responsible Gaming.
We strive to be a company that constantly evolves, looking toward a fairer and more sustainable future. To achieve this, we have set clear strategic objectives that we commit to daily in order to fulfill our broader vision.
Investment in Scientific Research
We continuously invest in scientific research to anticipate and deeply understand changes in players’ behavior patterns and to develop appropriate responses to the issue of problematic gambling.
Education for Balanced and Conscious Play
Our primary commitment is to spread a culture of gaming as entertainment, free from excess. For this reason, we plan and structure educational and informational moments regarding the use of our products, promoting conscious and balanced gaming behavior across all gaming channels
Development of Player Protection Tools
We are committed to creating highly effective player protection tools by leveraging technological innovations and advanced artificial intelligence to guide players toward healthy and responsible gaming practices.
Support for Problematic Players
Our responsibility towards players extends from the game design phase to mitigating its potential negative impacts, providing expert and competent support to those who may have developed a gambling disorder.
Implementation of the Strategy in Foreign Subsidiaries
Each country has different gaming regulations and customs; therefore, it is essential to involve all members of our local teams, making them active promoters of the Responsible Gaming strategy and proactive in proposing and developing actions and initiatives that comply with current regulations and the specific local context.
Creation of a Performance Measurement System
We have defined a scorecard for the periodic measurement of results, enabling us to evaluate the progress made toward achieving Responsible Gaming objectives.
