The importance of relationships
Sisal is a company born 75 years ago from the determination of three journalists to provide leisure to a population devastated by the war, with the hope of nurturing strong bonds between individuals and contributing to the country's recovery. This is why our relationship with the Italian public is one of the cornerstones of our company culture.
Today, our relationship with our stakeholders is still one of the hallmarks of what we stand for. Every year we embark on a process of listening and dialogue with all stakeholders to define the most important strategies, objectives and initiatives which we will invest in to bring value to all.
Our values and the relationships we maintain with all our main stakeholders are defined in our Code of Ethics and Conduct.
Stakeholder commitments
CUSTOMERS
Gaming Area
Promote and enforce the Responsible Gaming Programme, also working in synergy with the public regulator, in compliance with the highest international standards and with the certifications obtained to guarantee transparency and safety for vulnerable customers.
EMPLOYEES
COMMUNITY
Create opportunities for training, socialising and integration, focusing in particular on sport, education and talent, art and culture and support for scientific research by creating partnerships with respected associations in the fields of culture and scientific research.
DISTRIBUTION NETWORK
Establish partnerships based on excellence and integrity to promote: the Responsible Gaming Programme in retail outlets; innovation of the technology infrastructure; constant training and requalification throughout the Sisal Network; the monitoring of our sales force; and support for retailers in efficient management of points of sale.
REGULATORY BODIES AND INSTITUTIONS
Continuous collaboration with the Italian Ministry of the Economy and Finance, the Customs and Monopolies Agency, public institutions, local authorities and professional associations to ensure the protection of players and uphold the values of security, lawfulness and transparency in the gaming industry (the fight against illegal gambling and the total ban on underage gambling).
SHAREHOLDERS
Guarantee a corporate governance structure based on the values of integrity, transparency and responsibility, and foster clear dialogue, based on equal disclosure of information for all categories of shareholders and on complete, timely and transparent reporting.
BANKS AND FINANCIAL INSTITUTIONS
Maintain a stable relationship with banks and the financial community, ensuring long-term financial solidity.
BUSINESS PARTNERS
Establish relationships and partnerships designed to encourage innovation and value creation, promote the principles of integrity, trust and respect, and monitor and assess the quality of supplies, services and results delivered.
PROFESSIONAL ASSOCIATIONS
Through the active involvement of sector operators at national and international level, consolidate an approach based on the principles of sustainability, lawfulness, safety and security, transparency and professional ethics.
Renew our international Responsible Gaming certifications annually.
