Raising Awareness

Raising Awareness

In order to guarantee the greatest possible consciousness around safe and balanced gaming, we inform and raise awareness among our players and employees in sales outlets, who are the first point of contact at local level.

Our player awareness activities are carried out at multiple levels. This ensures that the message is always communicated across the entire breadth of the country, reaching a large audience, our customers and potential players, both in the physical sales distribution network and on our digital channels.

During the previous year, we have:

  • Rolled out a new Responsible Gaming concept addressed to all players, with the aim of raising awareness and providing useful information regarding support and assistance
  • Developed and distributed a new comprehensive information kit dedicated to Responsible Gaming for all resellers and players, containing useful information, the “What type of player are you?” test and contact information of support centres
  • Introduced new communication tools using existing video communication channels
  • Created a new training program for our entire sales outlet network with a final assessment test.
Video communication on game terminals
Immagine

On our digital platforms, our Responsible Gaming awareness campaign comprises the following:

  • 10 Rules for Responsible Gaming, that promotes correct gaming behaviour;
  • The “What type of player are you?” self-assessment test, developed with the support of experts to allow customers to check their approach to gaming in real time and receive suggestions;
  • Chances of winning and prize structure;
  • Support services for problem gamers;
  • Message on underage gaming ban;
  • Detailed information on measures to protect minors.
1116

NEW SALES OUTLETS CREATED IN 2020
1180

EMPLOYEES TRAINED IN 2020
1376

HOURS OF TRAINING PROVIDED IN 2020
1116

NEW SALES OUTLETS CREATED IN 2020
1180

EMPLOYEES TRAINED IN 2020
1376

HOURS OF TRAINING PROVIDED IN 2020
Employee training

In October 2020, the company intranet rolled out a training program on Responsible Gaming, developed by the CSR Team and aimed at all Sisal employees.

The training program is mandatory and sets itself the goal of:

  • defining Responsible Gaming within Sisal and the actions undertaken to date to spread a culture of responsible gaming;
  • increasing knowledge and awareness of all employees on problem gaming;
  • debunking prejudices and false beliefs around cash-prize games.

 

The training program comprises six modules that cover different areas:

GAMING

Presents an overview of the world of gaming and the relevant regulations

PLAYERS

Provides information about the profiles and habits of players

VULNERABLE PLAYERS

Investigates aspects related to teenage and elderly players

PROBLEM PLAYERS

Examines how gaming can become problematic

CONSCIOUS PLAYERS

Analyses how many and which channels players may use to receive information on potential risks as well as treatment and prevention measures

SISAL’S ENGAGEMENT

Illustrates the range of tools that Sisal provides to its players to inform and protect them

The training program finishes with a test to verify the level of knowledge of each topic.

Sales network training

The Responsible Gaming training course dedicated to our sales network is provided to all sales outlets through the Resellers’ Portal and is mandatory. In November 2021, a new updated and reviewed version was published.

 

Its aim is to:

  • Present Sisal’s responsible gaming approach and the actions and projects that have been enacted to protect players;
  • Increase knowledge and awareness of resellers around problem gaming;
  • Illustrate the laws and regulations put in place for safe gaming;
  • Provide information and tools to resellers so that they can contribute to safeguarding their own customers.

 

It is divided into five modules:

GAMING OVERVIEW

Provides an overview of the world of gaming and the relevant regulations

OUR APPROACH TO GAMING

Presents the relevant standards, certifications and the tools available to customers

VULNERABLE CUSTOMERS

Investigates aspects related to teenage and elderly players

PROBLEM GAMING

Studies the phenomenon of problem gaming, its characteristics and dynamics

RESELLERS’ ROLE

Describes what resellers can do and what approach they should adopt