About us
Founded in 1945 as the realisation of the dream and ingenuity of three sports journalists, Sisal was the first Italian company to operate in the gambling and betting industry under a government licence.
The story of Sisal is a testament to Italian enterprise at its finest. Over the years, Sisal has created a succession of popular, high-quality games, including the football pools Totocalcio and Totip and, more recently, the lotteries SuperEnalotto and Win for Life.
The success of Sisal’s creative force is the basis of our financial results and reputation, building a company that has earned the trust and credibility of its over 35 million consumers globally. We develop and manage games with expertise and high standards of integrity, transparency and security: all essential characteristics for companies operating in a highly regulated sector subject to strict state controls.
Sisal is one of the leading international operators in the regulated gaming sector and currently operates in Italy, Morocco and Turkey, with a range that includes lotteries, betting, online games and entertainment devices. The Company operates internationally in the retail and in the online channel.
Sisal's strategy rests on three pillars: sustainability, through constant commitment to development of the Responsible Gaming programme and through the offering of a secure, transparent entertainment model; digital innovation, thanks to its cutting-edge gaming platform oriented towards an omnichannel approach and inhouse software and application development expertise to grasp the opportunities offered by the digital transition; and internationalization, with the goal of being awarded contracts for new international concessions on the basis of its solid expertise.
As of August 4, 2022, Sisal is part of Flutter Entertainment plc, the world's largest online sports betting and iGaming operator, with a portfolio of globally recognized brands and listed on the New York Stock Exchange.
