About us

About us

Founded in 1945 as the realisation of the dream and ingenuity of three sports journalists, Sisal was the first Italian company to operate in the gambling and betting industry under a government licence.

The story of Sisal is a testament to Italian enterprise at its finest. Over the years, Sisal has created a succession of popular, high-quality games, including the football pools Totocalcio and Totip and, more recently, the lotteries SuperEnalotto and Win for Life.

The success of Sisal’s creative force is the basis of our financial results and reputation, building a company that has earned the trust and credibility of its over 29 million consumers over seventy-five years in business. We develop and manage games with expertise and high standards of integrity, transparency and security: all essential characteristics for companies operating in a highly regulated sector subject to strict state controls.

Sisal is one of the leading international operators in the regulated gaming sector and currently operates in Italy, Morocco and Turkey, with a range that includes lotteries, betting, online games and entertainment devices. The Company operates internationally in the retail channel through a network of over 47,000 points of sale and in the online channel serving over 1.8 million consumers.

Sisal's strategy rests on three pillars: sustainability, through constant commitment to development of the Responsible Gaming programme and through the offering of a secure, transparent entertainment model; digital innovation, thanks to its cutting-edge gaming platform oriented towards an omnichannel approach and inhouse software and application development expertise to grasp the opportunities offered by the digital transition; and internationalization, with the goal of being awarded contracts for new international concessions on the basis of its solid expertise. 

Since 4th August 2022 Sisal became part of Flutter Entertainment plc, the world’s largest online sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.



2021 Sustainability Report


The importance of relations

Sisal is a company born of the determination of three journalists to rekindle a spirit of common purpose and to strengthen a country devastated by the Second World War.
Milan, 23 December 2019

Francesco Durante new Sisal SpA CEO

Following the separation of the payments and gambling businesses, Francesco Durante has been appointed CEO of Sisal SpA.