Our Strategy
We want to build a more responsible future. This is the mission that guides our sustainability path and our strategy to be the Leader in Responsible Gaming, to be an increasingly innovative and sustainable company, and to provide an exemplary work environment.
Our Purpose
In recent years we have been committed to following a sustainability path in line with national and international best practices.
This is why we have developed a framework capable of holding together the various aspects in which our commitment to sustainability develops and the actions and initiatives that contribute to achieving the goals of Sisal’s Sustainability Agenda by 2030:
- To be the Leader in Responsible Gaming
- To be an increasingly innovative and sustainable company
- To provide an exemplary work environment
In order to build a more responsible future.
Sustainability Agenda
Strong commitment to ESG performance and a clear vision of sustainable growth that creates long-term value.
Leader in Responsible Gaming
Through our Responsible Gaming model, we are committed to promoting a culture of gaming as a fun activity without excesses and ensuring a safe gaming experience across all channels by educating and informing consumers and by forestalling problematic gaming behaviour and supporting the most vulnerable gamers. With this in mind, we have set ourselves the ambitious goal of having “Zero problem gamers” by 2030.
In this perspective, we involve all company areas in the Responsible Gaming program, so as to disseminate its principles at every level and in every area. To date, 92% of the company population has in fact completed training on Responsible Gaming.
An Increasingly Innovative and Sustainable Company
We believe that we can achieve truly sustainable growth and generate value over time only by investing in innovation and digital development. This is why we have launched important technological development projects, in particular on the use of artificial intelligence, with the desire to be a leader in the digital market.
We have also long since set ourselves the goal of enhancing the ingenuity, passion, and ideas originating from young talents both within the company and on the market in order to promote their entrepreneurial spirit and become important resources for all the community. This may be achieved in particular with our GoBeyond program, now in its 5th edition, with which we support and boost start-ups that generate a positive impact on the community.
In recent years, it has become crucial for any company to commit to supporting the environment. During 2022, we therefore conducted a survey of all company areas to identify the most impactful processes and find the right levers to intervene in order to prepare an environmental sustainability plan allowing us not only to achieve goals previously set, but also to lay the foundations for a truly eco-sustainable business.
In particular, we want to achieve "Net zero CO2 emissions" by 2030, without losing sight of all the other resource management-related aspects.
Exemplary work environment
The pandemic, among other things, has given us the possibility to rethink the way we work and enhance our People, the very heart of Sisal, providing them not only with the tools to face change, but also with the deep motivations to ride it and get the most out of it.
All the initiatives carried out during 2022 were designed with this in mind: from training, aimed at equipping our people with the appropriate skills to face the market, to wellbeing, necessary to make them feel at ease in this changing environment; from performance measurement, inevitably influenced by new ways of working, to the promotion of an inclusive environment and a culture of diversity.
Precisely with this in mind, we have set ourselves the goal of reaching the “Zero gender pay gap” by 2030.
The Sustainability Committee
The Committee, coordinated by the Chief Institutional Affairs & Communication Officer, defines and oversees Sisal’s Sustainability policy for sharing and approving strategic guidelines.
Engagement with Stakeholder
This is one of the key steps in defining strategic sustainability priorities. It helps us to focus our attention and our commitment on key business development issues, in line not only with our needs but also with the expectations of all categories of stakeholders who interact with Sisal on a daily basis.
Positive Impact Plan
Our Sustainability Agenda, with its 2030 ambitions, contributes to the Positive Impact Plan of Flutter, the group we have been part of since August 2022.
Launched earlier in 2022, Flutter sustainability strategy aims to make a positive difference in the communities and markets in which the group operates by the action of its brands and divisions, focusing on four pillars:
- Helping customers to PLAY WELL
- Empowering colleagues to WORK BETTER
- Working with communities to DO MORE
- Reducing the ENVIROMENTAL IMPACT
