The MEIC Project
Fully aware of the important role it has carved out for itself in Italy’s business history, Sisal has decided to capitalise on its past through a wide-ranging project that fully exploits the company’s historical and cultural heritage.
This project, dubbed MEIC, an Italian acronym for memory, evolution and shared identity, has brought about the creation of the Sisal Group Historical Archive, which brings together a sizeable proportion of the company’s heritage.
The creation of the Totocalcio football pools, almost 70 years ago now, marked the birth of Sisal and the introduction of modern gaming into Italy. Three sports journalists, a country destroyed by the war, and Italians’ passionate love of football were the ingredients in the wonderful dream turned into reality by the football pools: to breath life back into Italian sport!
Since then, ceaselessly, passionately and with devotion, Sisal has played a leading role in Italians’ free time through its ongoing and lasting commitment to integrate corporate social responsibility with the company’s business strategy.
Far from being a project that looks back to the past, MEIC aims to be a tool to provide access to corporate memory as it changes, and to prepare the company’s own historical legacy as an accompaniment to the drive to innovate which has always been a feature of Sisal. A way of looking to the future, but without ever losing sight of its tradition and roots.
Our history
Founded on the dream and intuition of three sports journalists in 1946, the story of Sisal is first and foremost a story of Italian enterprise at its finest.
We were the first Italian business to work in the gaming sector as state concession company and now operates in Italy in the lottery sector and in retail and online gaming.
In recent years, leveraging a network of over 48 points of sale, the Group has set a diversification strategy in motion and today it is a leading player in the payment services market with the SisalPay brand.
Related
History of Sisal
Company Strategy
We innovate by tradition and this approach has allowed us to diversify and generate value over time, is the strategic lever through which we want to grasp the new challenges linked to digitisation.
