The MEIC Project
Fully aware of the important role it has carved out for itself in Italy’s business history, Sisal has decided to capitalise on its past through a wide-ranging project that fully exploits the company’s historical and cultural heritage.
This project, dubbed MEIC, an Italian acronym for memory, evolution and shared identity, has brought about the creation of the Sisal Historical Archive, which brings together a sizeable proportion of the company’s heritage.
The creation of the Totocalcio football pools, 75 years ago now, marked the birth of Sisal and the introduction of modern gambling into Italy. Three sports journalists, a country destroyed by the war, and Italians’ passionate love of football were the ingredients in the wonderful dream turned into reality by the football pools: to breath life back into Italian sport!
Since then, ceaselessly, passionately and with devotion, Sisal has played a leading role in Italians’ free time through its ongoing and lasting commitment to integrate corporate social responsibility with the company’s business strategy.
Far from being a project that looks back to the past, MEIC aims to be a tool to provide access to corporate memory as it changes, and to prepare the company’s own historical legacy as an accompaniment to the drive to innovate which has always been a feature of Sisal. A way of looking to the future, but without ever losing sight of its tradition and roots.
Our history
Founded in 1945 as the realisation of the dream and intuition of three sports journalists, the story of Sisal is a testament to Italian enterprise at its finest.
We were the first Italian business in the gambling sector as state licensed company and now operate throughout Italy in the lottery sector and in retail and online games.
We conduct our business in the regulated market for games with cash prizes through a distribution network consisting of over 40,000 retail outlets.
Related
History of Sisal
Company Strategy
Innovations is part of our DNA, and this approach has allowed us to diversify and generate value over time. Innovation provides us with strategic leverage in order to fully exploit the opportunities and challenges posed by digitisation.
