Emilio Petrone, CEO Sisal Group
Led by CEO Emilio Petrone, Sisal Group has undergone a transformation, driving the development of payment services in Italy. How? By anticipating Italians’ needs based on an approach it now confirms with Bill.
More than 200 million transactions in just one year, 40 thousand points of sale spread across Italy, over 500 services offered and a remarkable 13.5 million customers served: these are some of the highlights shared by CEO Emilio Petrone in an interview with Il Messaggero.
The strategy planned over the years by Sisal CEO Emilio Petrone, who has led the gaming and services company since 2008 after an impressive career working for top multinationals, has shown itself to be the right one. “If we hadn’t been firm believers in the growth of payment systems, we would never have been able to achieve the goals we agreed with our shareholders”, confirms Petrone, the driving force behind the digital and technological transformation of Sisal Group that began with the innovative and profitable diversification process pioneered by payment services brand SisalPay.
Companies operating in today’s digital payments market have a significant influence on their country’s digital transformation process. “Our channel is entering a phase of technological innovation, with a series of advanced services that are increasingly able to satisfy consumers’ needs”, explains Emilio Petrone, who goes out of his way to remind us of Sisal’s contribution to the development of the neighbourhood channel in Italy, which is now an integral part of Italians’ everyday lives and can drive the use of e-payments in Italy.
“We need to dream and look to the future. Sisal is 70 years old, but to continue to be successful we have to imagine and plan for where we’ll be in five or ten years’ time. And that’s what my job is.” At the helm of Sisal since 2008, CEO Emilio Petrone is behind the company’s success stories over the last ten years: a twofold increase in turnover and growing profitability are the ingredients of a business that reports €15 billion in billings and about two thousand employees.