After Morocco and Spain, a new market for the Group led by Emilio Petrone
Sisal Group, in partnership with Şans Digital ve Interaktif Hizmetler Teknoloji Yatirim A.S., an affiliate of Demirören Holding, has won the bidding process called by Turkey’s Sovereign Wealth Fund, the license holder of the Turkish National Lottery (Milli Piyango) for a ten-year operational contract. The Turkish Wealth Fund ran a competitive bidding process which targeted to increase substantially the benefit to the Turkish public of this important asset by seeking to maximize revenue and require investment and innovation in the performance of the operations.
The Turkish Wealth Fund, after a careful in-depth examination, recognised that the offer presented by the Joint Venture SISAL-ŞANS was the best in the framework of the competitive bidding process, with bids put in by major international players including IGT, Sazka and Intralot.
The operational contract covers the management and development of a gaming system and games on behalf of the licensee the Turkish Wealth Fund. In more detail, starting at the end of May 2020, the new company incorporated by Sisal and Şans Digital will manage and develop a portfolio of numerical games, instant lotteries and online games. These games will be distributed across a network of at least 10,000 points of sale.
“This is an important result for Sisal, which brings its experience in lotteries and innovative capabilities to international markets too,” said Sisal Group CEO Emilio Petrone. “It is a win that follows on from the concession in Morocco, the licence obtained in Spain and the confirmation in Italy of the SuperEnalotto concession, testifying to the company’s competencies.”