Today, Sisal still regards its relationship with all stakeholders as one of the cornerstones of everything it stands for, and each year the company embarks on a process of listening and talking to all stakeholders to define the main strategies, goals and initiatives to invest in to generate value for everyone. Sisal’s values and its relationships with all the main stakeholders are defined in the Code of Ethics and Conduct.
Promote and enforce the Responsible Gaming Programme, also working in synergy with the Public Regulator, in compliance with the highest international standards and the certifications obtained to guarantee transparency and security for vulnerable consumers.
Spread a collaborative corporate culture based on Sisal’s Values and on a good work-life balance, promote the value of the contributions made by women in the company, encourage corporate diversity, establish training paths at every level and introduce talent development programmes.
Create opportunities for training, socialising and integration, with a special focus on sport, education, talent, art & culture, and support for scientific research, by entering into partnerships with qualified associations in the world of culture and scientific research.
Establish a partnership based on excellence and integrity for: better point of sale promotion of the Responsible Gaming Programme; the innovation of technology infrastructure; constant updates and training across the Sisal Network; the monitoring of the Sales Force; and support for retailers in efficient point of sale management.
Regulatory authority and institutions
Ongoing collaboration with the Italian Ministry of the Economy and Finance, the Customs and Monopolies Agency, Public Institutions, Local Authorities and Trade Associations to ensure the protection of players and uphold the values of security, lawfulness and transparency in the gaming industry (fighting illegal gaming and the total prohibition of gaming for children).
Provide guarantees both of a Corporate Governance structure based on the values of integrity, transparency and responsibility, as well as of open dialogue, based on equal disclosure treatment for all categories of shareholders.
Banks and the financial community
Maintain an ongoing relationship with banks and the financial community, in such a way as to ensure long term financial stability.
Establish relations and partnerships addressed to innovation and value creation, to the promotion of the principles of integrity, trust and respect, and to monitoring and assessing the quality of supplies, services and performance.
Through the active involvement of sector operators at national and international level, consolidate an approach based on the principles of sustainability, lawfulness, safety and security, transparency and professional ethics. Renew international Responsible Gaming certifications annually.