Events calendar

An original gift inside your chocolate Easter egg that will leave you speechless? This year at Easter you can surprise your loved-ones with a flavoursome idea that tastes of good fortune. An idea that's as special as it is easy to put into practice! All you need to do is visit a Sisal retailer (there are over 45,000 in Italy), play SiVinceTutto and collect your receipt in the original themed envelope.

Eurojackpot, the new European lottery with one jackpot for the whole of Europe, kicks off in Italy, the Netherlands, Denmark, Germany, Finland, Slovenia and Estonia, followed by other countries in the coming months.

The advertising campaign produced by Publicis for the Sisal.it gaming portal has a new subject devoted to online lotteries. The aim of the campaign, which kicked off last December with the Poker and Casinò subjects, is to help consumers discover the feature-packed world of Sisal online games.

Sisal is advertising the relaunch of Vinci per la Vita - Win for Life with an integrated TV, print and web campaign produced by DLVBBDO. This is the game launched in 2009 that, for the first time in Italy, offers the possibility of winning a monthly income. Win for Life can now be played in three different ways, each with prize draws every five minutes: "Viva l'Italia" (¿Long live Italy'), "Grattacieli" (¿Skyscrapers') and "Cassaforte" (¿Safe').

A 2012 packed with challenges awaits the new Sisal Poker Team Pro, which now welcomes a new champion four years after its creation: the highly experienced and top-rated Italian pro Cristiano Guerra. Sisal Poker wanted to celebrate the new team with players, enthusiasts and professionals in the sector, by organising an evening event at the Sisal Wincity multipurpose space in Milan, the retail concept that brings together play, socialisation and entertainment across the board expressed by the "Eat. Drink. Play" claim.

This is the evocative claim of the new advertising campaign launched by SuperEnalotto to get everyone in Italy singing. The campaign presents Italians singing about their dreams to the music of Cutugno and Minellono's classic hit ¿L'Italiano', while clutching a SuperEnalotto play slip in their hands. The protagonists in the commercial are ordinary people who sing about everyday desires that viewers find it easy to identify with.