Sisal and AGID sign agreement: “Growth for Italy’s leading payment infrastructure”
Combining the growth potential of digital business with the broad local base of the retailer network, and so focusing on a hybrid model that brings together consumers, businesses and the public administration.
The key features of the agreement signed by Sisal with Agenzia per l’Italia Digitale are by no means secondary pieces in the mosaic of a group for which online payments are not, of course, a new discovery. And so if 2015 marked the consolidation of the company’s change of direction towards the universe of e-payment services, 2016 provided confirmation of SisalPay’s growth plans.
The company’s participation in the Payments Hub, or in other words the technology infrastructure set up by the AGID to connect the PA with payment service providers, is only the latest novelty, but it explains a lot. The Italian public can now make payments to Regional, Municipal and other Public Administration offices in over 40 thousand Sisal points in cafes, tobacconists and newsagents. The physical network connects about 15 thousand public entities with an army of consumers who have to pay fines, prescription charges, road taxes, school fees and make other payments to the Public Administration.
To paraphrase a famous chocolate advert, the new direction unites the boost of digital technology with the energy of the physical network. And it is precisely this combination that is increasingly acting as a business driver for Sisal. A few months ago, the group celebrated 70 years in business by looking back to the iconic highpoints of the Totocalcio Schedina and its “1X2” meme, which has evolved into today’s much broader and primarily online gaming portfolio.
