Sisal testifies to the evolution of betting in Italy. And when the subject of betting comes up, the first things we think of are entertainment, social interaction and sharing emotions, but most importantly the chance of winning and changing our lives for the better. And SuperEnalotto, one of Sisal’s top products, is the most popular and successful lottery game for Italian families.
The SuperEnalotto lottery game has changed its formula over the years, offering bigger prizes and even more fun, in line with players’ expectations and needs. Today the jackpot rises faster than in the past, immediate prizes have been introduced, two-number wins are now possible, and on many different occasions (especially in festive periods) the number of prizes and their value increases.
Marco Caccavale, Sisal Lottery Business Unit Manager, explains the reasons for continuing to innovate in an interview with Media Key magazine: “The aim is to ‘reciprocate’ the trust Italians have always placed in us throughout the game’s twenty-year history”. After all, Sisal Group’s success over the years is justified by the excellence and ongoing innovation of its products. Since players and the way they play evolves, the mission of a business “isn’t only to keep in step with the times but also to anticipate change, keeping one eye firmly focused on the future”.
Read the full interview