Sisal has been confirmed the leading technological and digital operator in the Italian market, winning a record number of prizes in one edition of the EGR Awards, receiving five awards. In particular, the online gaming service of Sisal won prizes as operator of the year, domestic product innovation, socially responsible operator, best lottery operator and best customer service operator.
During the competition, which witnessed the participation of top quality business operators at the national level, Sisal stood out for its strong attention to responsibility, constant investments in innovation and continued attention to customer care; all these features underpin the successful model that has led Sisal to being the largest operator in the online gaming sector.
Five prizes have been obtained this year: confirmation of the prize as best operator of the year, already awarded in 2020, as an operator that has defined the standards to be followed in the market, integrating elements of digital innovation in all company areas; best domestic product innovation thanks to Tipster, the first social platform in the betting world in Italy; best socially responsible operator, thanks to the company’s attention to consumer protection issues, in particular with reference to the artificial intelligence algorithms used for risk prevention and player support activities; best lottery operator, being the top-performing online lottery retailer in terms of growth and innovation; best customer service operator, showing that customers were at the centre of business and attention.
“I am extremely satisfied with this all-time record number of prizes awarded to the Sisal team, tangible evidence of the importance that digital represents for Sisal” - commented Marco Tiso, Online Managing Director of Sisal, after the award ceremony held in Rome on 27 October - “These achievements come after an intense year of work and investments to improve the experience, protection and satisfaction of our online consumers. Furthermore, our significant investments in internal digital skills fostered a significant acceleration in the Company’s online business and allowed us to become an increasingly competitive enterprise at the Italian and international level”.
EGR Italy Awards aims to reward the most innovative, creative and performing operators and service providers in the online legal gaming market on an annual basis. An award totally focused on the great challenges linked to innovation, whose jury members are successful entrepreneurs, authoritative consultants and media linked to the world of gaming and innovation.
For information: Sisal Comunicazione | sisalcomunicazione@sisal.it | www.sisal.com
Sisal is one of the main international operators in the regulated gaming sector and currently has operations in Italy, Morocco, Spain and Turkey, with a product range that includes lotteries, betting, online games and entertainment machines. The Company operates internationally in the retail channel through a network of over 53,000 stores, and on the online channel with 1.8 million consumers.
Sisal’s strategy rests on three pillars: sustainability, with an ongoing commitment to developing the Responsible Gaming programme and providing a safe and transparent entertainment model - digital innovation, thanks to its cutting-edge omnichannel-oriented gaming platform and to its in-house software and application development skills to seize the opportunities of the digital transition - and internationalization, with the aim of winning tenders for new licenses abroad based on the solid expertise gained by the company.
