Sisal ushers in a new important stage in its international strategy with the signing of a contract for the management of sports betting in Morocco as a result of the tender announced by the national sports betting management company "La Marocaine des Jeux et des Sports" (MDJS).
It represents a new chapter in a continuing success story that comes just a few months after Sisal joined the Flutter Entertainment plc, the world's leading online betting and gaming company. Leveraging the power of the ‘Flutter Edge,’ the Moroccan business will combine Sisal’s leading omni-channel capabilities, with Flutter's market-leading Risk & Trading offering, which is powered by over 1,000 specialists globally. Together with Sisal’s recent contract win in Tunisia, this gives Flutter its first licensed exposure to the exciting African sports-betting market.
The tender award allows Sisal to combine the management of sports betting with its license for managing national lotteries in Morocco: a license that since its commencement in 2018 marked the first stage in Sisal’s internationalization pathway and today employs over 70 employees in its Sisal Lotterie Maroc headquarters in Casablanca and comprises 1,800 points of sale throughout the country.
Sisal has consolidated its position in Morocco with the management and development of a complete product portfolio, consisting of fixed-odds and pari-mutuel sports betting, for a total duration of 8 years. These games will be exclusively distributed by Sisal Jeux Maroc through an extensive network of outlets and online. The 8-year license includes a possible 2-year extension period and an operational launch on 1 January 2024. Operations will be managed by the newly established company Sisal Jeux Maroc, constituted by a joint venture between Sisal and Paddy Power.
"We are extremely pleased to announce the consolidation of our offering in Morocco. The decision by MDJS is a testament to the quality of our work and how much we have achieved in the last three years, in a country with a strong growth trajectory and great potential" - commented Marco Caccavale, CEO of Sisal Jeux Maroc and International Managing Director of Sisal - "This is our fourth successful international tender, all of which have been highly competitive, recognizing the commitment, investment and know-how that make us unique in the market. Being part of the Flutter Group enhances our value proposition and enables us develop joint products and services for different market segments."
Winning the sports betting management tender in Morocco is the latest of Sisal's international achievements. The company launched lottery management in Morocco in January 2019, lotteries in Turkey in August 2020, and was recently awarded a lottery management license in Tunisia, announced in September 2022.
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Sisal is one of the leading international operators in the regulated gaming sector and currently has operations in Italy, Morocco and Turkey, with an offering that includes lotteries, betting, online games and amusement machines. The Company operates at international level in the retail channel through a network of more than 47,000 points of sale, and in the online channel with 1.8 million consumers.
Sisal's strategy is centered around three pillars: sustainability, with a continuous commitment towards developing our Responsible Gaming program and to offering a safe and transparent entertainment model - digital innovation, thanks to our cutting-edge omnichannel-oriented gaming platform and in-house software development expertise in order to seize the opportunities of the digital transition - internationalisation, with the goal of winning tenders for new licences abroad by leveraging our extensive expertise.
As of 4 August 2022, Sisal joined Flutter Entertainment plc, the world's largest online gaming and betting operator, with a portfolio of globally recognised brands and which is listed on the London Stock Exchange in the FTSE index.