Sisal announced it has completed the acquisition of Merkur Interactive S.p.A. betting business, consisting of 104 sport betting rights. As a result of this transaction, Sisal acquired 75 retail sport betting stores and 29 rights to perform sport betting activities in retail shops.
The acquired retail betting network has a widespread presence in Italy, covering 12 regions. Moreover, the roll out of the 29 rights will allow to further strengthen Sisal retail presence over the country.
Upon completion of the transaction, 108 employees will be integrated into Sisal workforce.
The completion of the transaction represents a significant achievement for Sisal within its strategy aimed to strengthen its retail business. As a result of both this acquisition and the recent new sport betting rights assignment, in a few months Sisal doubled its sport betting retail presence in Italy. As of today, Sisal network accounts for over 400 retail stores, between existing shops and rights currently in the roll out phase, plus almost 4,000 sports and horse race betting corners.
For further information: Sisal Comunicazione | Tel. 02 8868.971 | firstname.lastname@example.org | www.sisal.com