Gaming market analysis is based on these indicators:

• Turnover = total spending by players, i.e. all bets placed.
• Payout = the amount returned to players in the form of winnings. This is established by the regulator for each game and expressed as a percentage of turnover.
• Gross Gaming Revenue, GGR = the amount spent by Italians net of winnings. The ne plus ultra of gaming market indicators, it measures players’ real spending and is calculated as the difference between turnover and payout.

Gross expenditure is split between:

• Tax as established by law, applied to each individual game.
• Net Gaming Revenue, NGR, payable to Licensees, the distribution network (bricks and mortar and online) and suppliers of additional services.

 

 

 

BETTING SUPPLY CHAIN

Betting

• Licensee: the entity selected by ADM and assigned, by means of the stipulation of the Agreement, the license to operate the following public games: fixed odds and tote sport and horse race betting, fixed odds betting on non-sporting events, horse race and sport prediction competitions, national and international horse racing games, betting on simulated events; betting licenses are currently operating under an extension until December 31, 2018, while awaiting the outcome of the tender process.
• Gaming room operators: entities that stipulate a contract with the licensee to manage gaming points/stores for the purposes of selling the public the game products indicated above. The assignment of revenue collection activities is conditional on the possession of certain requirements in connection with technical and organisational/financial capacity, as well as of the public safety licenses issued by the competent police stations, as required by current legislation.