Personality. Set of characteristics that have always identified who we are.

We at Sisal believe in identity, by definition. Because our roots also define who we are and who we’ll be in the future. Just as for 75 years our mission has been to offer the best possible entertainment in a responsible and sustainable way. We perpetuate our founding values through innovation that drives the country’s evolution.

1945|AA
established

Start of activities

The first Italian Company operating in the gambling sector as a Government Licensee.
29
m

Our retail customers

The consumers who choose our products.
1.8
m

Our online customers

The consumers who have chosen our online platforms.
51
k

Retails outlets

Our broad-based network spread all over Italy and internationally.
1945|AA
established

Start of activities

The first Italian Company operating in the gambling sector as a Government Licensee.
29
m

Our retail customers

The consumers who choose our products.
1.8
m

Our online customers

The consumers who have chosen our online platforms.
51
k

Retails outlets

Our broad-based network spread all over Italy and internationally.

Code of Ethics

In managing our operations and business relations, we are inspired by the principles of legality, loyalty, fair play, transparency, efficiency and an open market, and are convinced that corporate social responsibility is of paramount importance.

Whistleblowing

Sisal undertakes to conduct its business in compliance with the highest standards of integrity, social responsibility and ethics.

Certifications

We have embarked on certification processes in various areas to provide official guarantees of our commitment to our stakeholders and to offering them a comprehensive, safe and quality experience.

Control system

We have introduced an internal control system with rules, procedures and organisational structures that ensure the business is managed in a healthy and fair way, consistently with the goals set.

Our history

The milestones in a story that began for fun and contributed to postwar reconstruction in Italy, becoming an integral part of Italians’ lives over the last 75 years.

The MEIC project

The MEIC (Memory, Evolution and Shared Identity) project brings together and promotes the cultural heritage of our company in the Sisal Group Historical Archive (a Museimpresa associate).

The brand

The evolution of the first version of our logo with the initials SISAL, into the latest interpretation, designed to convey the Group’s mission to make people’s lives easier and more enjoyable.
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Investor Relations

Company Strategy

Innovations is part of our DNA, and this approach has allowed us to diversify and generate value over time. Innovation provides us with strategic leverage in order to fully exploit the opportunities and challenges posed by digitisation.

Financial Reports

2020 Consolidated Financial Report

Sustainability

2020 Sustainability Report