Every year we analyse and identify, through a structured materiality analysis process, all the most important issues for the company and for the stakeholders in order to be able to define the best strategies, objectives and projects to create sustainable value for all.

Our priorities are determined not only by listening to the expectations of the stakeholders and business needs, but also by analysing the context we work in, thus making the company's endeavour to pursue shared development even more effective.

Sisal's 7 priorities:

  1. Responsible Gaming
  2. People
  3. Supply Chain
  4. Environment
  5. Innovation
  6. Community and institutional relations
  7. Governance and regulatory compliance

The materiality analysis process

The "materiality analysis" process was designed in conformity with the guidelines of the Global Reporting Initiative GRI Standard, in which the concept of "materiality" represents a fundamental and qualifying element of the reporting.
Supervision of the process has been entrusted to the Sustainability Committee, which every year directs the preparation of the Sustainability Report.

The "materiality analysis" process began in 2015, starting with the identification of the issues of interest, that is, all factors that might influence the business objectives, change the stakeholders' vision and determine challenges for the future.
This activity was carried out following the analysis of various information sources, both internal and external to the company.
The sources analysed are periodically monitored so as to always keep the mapping of the topics of interest up to date.
Subsequently, the issues identified were further analysed by the Sustainability Committee and by any managers involved with each issue, leading to the selection of potentially relevant topics, which were grouped into macro-areas on which the reporting is based.

Finally, for each macro-area a rating of three possible values ("high", "medium", "low") was given, which led to the identification of the 7 "material" areas for Sisal, for which a set of indicators was defined as a reporting tool.
The material areas and indicators are periodically monitored by the Sustainability Committee in order to guarantee their constant relevance and correct representation in the Sustainability Report.

Stakeholder Engagement
The identification of the issues then enabled us to map the most significant stakeholders who, in various capacities and levels, influence and are influenced by the choices made by the Sisal Group.

It was thus possible to photograph 9 categories of stakeholders, appropriately involved in a coordinated engagement process.
The category for "customers" will have its own dedicated focus next year.

The goal of this engagement was to define the priorities of the selected issues in order to determine which were the most important, i.e. the most material, by employing both an internal and external outlook.

For this reason, employees and stakeholders - respectively through online questionnaires and telephone interviews - were asked to indicate the 5 most important topics on the list, so as to be able to compile a complete and inclusive classification of the categories.

Finally, the data was collected in a materiality matrix in which the x-axis represents the priority of internal stakeholders (employees and Sustainability Committee), while the y-axis represents the priority assigned by external stakeholders.

Reading the results shown in the matrix, 9 themes are considered extremely important (green area), while the other 9 are considered less urgent but still important for Sisal.
In particular, the topic "Consumer protection" is by far the most important for both internal and external stakeholders, as is the topic "Health and safety in the workplace", especially in light of to the current global health emergency (Covid-19).

Another issue on which internal and external stakeholders tend to converge is professional development and talent programmes, which are considered strategic aspects for the future development of the business.

All governance aspects are to be considered relevant, in particular crime prevention and anti-money laundering, while innovation, despite the recent organisational transformation, remains an important issue mainly for internal actors.
Finally, with regard to environmental impacts, there is an increase in perceived importance compared to last year, especially as regards internal stakeholders.


The Responsible Gaming Programme

The programme was introduced with the aim of building a shared model of safe and responsible gaming that focuses on the prevention of gambling problems.

2020 Sustainability Report


The importance of relations

Sisal is a company born of the determination of three journalists to rekindle a spirit of common purpose and to strengthen a country devastated by the Second World War.